Your home page is the front door to your website—the first thing most visitors will see. Get it right, and they’ll stick around to explore. Get it wrong, and they’ll click away in seconds. So what should your home page include to make a strong first impression?
Think of your home page as the Executive Summary of a report—it teases a little bit of everything that’s on your site while providing clear options for where to find more information. This can be easily achieved with a well-structured layout and clear navigation settings.
1. Make the ‘Above the Fold’ Section Count
The term ‘above the fold’ comes from newspapers—it’s the content you see before unfolding the paper. On a website, it refers to everything visible before scrolling. This is prime real estate and should:
- Instantly communicate what your business does and who it’s for.
- Be visually compelling, using high-quality images or video.
- Have a clear call to action (CTA)—what do you want visitors to do next? (e.g., “Get a Quote,” “Shop Now,” “Learn More”).
2. A Clear and Simple Headline
Your headline should explain what you do in one sentence—quick, clear, and benefit-driven. Avoid jargon or vague statements. A good formula is:
👉 [What you do] for [Who you help] so they can [Benefit they get].
Example: “Helping small businesses build fast, professional websites that convert visitors into customers.”
3. An Engaging Subheadline or Supporting Text
If your headline catches attention, your subheadline should reinforce the message and encourage visitors to keep reading. This is where you can add a little more detail about your unique value.
Example: “Our expertly designed websites help businesses stand out and grow—without the tech headache.”
4. A Strong Call to Action (CTA)
Every home page needs a clear next step. Don’t leave visitors guessing! Examples of strong CTAs include:
- Service business? “Book a Free Consultation”
- E-commerce store? “Shop Now”
- Course creator? “Get Instant Access”
Place your CTA above the fold and repeat it further down the page.
5. Brief Overview of What You Offer
You don’t need to explain everything on your home page—just give a high-level summary of your key services or products. Use short sections with clear headings, bullet points, or icons to make scanning easy.
Example: ✅ Custom Website Design – Beautiful, conversion-focused websites ✅ Website Hosting & Maintenance – Secure, hassle-free hosting solutions ✅ SEO & Performance Optimisation – Get found on Google and keep your site fast
6. Social Proof & Trust Signals
People trust other people. Add credibility with:
- ⭐⭐⭐⭐⭐ Testimonials – A few short quotes from happy customers
- Logos of companies you’ve worked with
- Awards, certifications, or media mentions
7. A Quick “About Us” Section
Your home page should briefly introduce who you are and why visitors should trust you. Keep it short and link to your full About Page for more details.
Example: “We’re Get That Website Online—helping small businesses build stunning, high-performing websites without the stress.”
8. Contact Information & Footer Essentials
Make it easy for visitors to reach you. Your footer should include:
- Contact details (email, phone, location if relevant)
- Links to key pages (About, Services, Contact)
- Social media icons
And Finally
Your home page isn’t just about looking good—it needs to guide visitors toward taking action. Keep it clear, engaging, and easy to navigate. Think of it as the Executive Summary of your website, giving just enough information to encourage exploration while making navigation effortless.
Need help designing the perfect home page? Get That Website Online can build one that works for your business!
