by Ginette Tessier | Getting Started, Website Maintenance and Security
What is an SSL Certificate and Do You Need One? If you’ve ever noticed a little padlock icon in the address bar when browsing a website, that’s thanks to an SSL certificate. But what exactly is an SSL certificate, and do you really need one for your website? Let’s...
by Ginette Tessier | Getting Started, SEO and Performance
Website Analytics: What They Are and Why They Matter Website analytics help you understand who is visiting your site, what they’re doing, and how well your website is performing. But do you really need them? Let’s break it down. 1. What Are Website Analytics? Website...
by Ginette Tessier | Getting Started, SEO and Performance, Website Structure and Content
What Are WordPress Plugins and Why Do They Matter? One of the reasons WordPress is so popular is its plugins—small pieces of software that add extra features and functionality to your website. But what exactly are plugins, and how should you use them wisely? Let’s...
by Ginette Tessier | Getting Started, SEO and Performance
What You Need To Know About The Basics Of SEO (and I’m a poet and I didn’t know it) Search Engine Optimisation (SEO) is all about making your website more visible on search engines like Google. But how does it work? And how can you improve your rankings?...
by Ginette Tessier | Getting Started, Website Structure and Content
Your home page is the front door to your website—the first thing most visitors will see. Get it right, and they’ll stick around to explore. Get it wrong, and they’ll click away in seconds. So what should your home page include to make a strong first impression? Think...
by Ginette Tessier | Getting Started, Website Design
What is a WordPress Theme, and Should You Use a Free or Paid One? If you’re building a WordPress website, one of the first decisions you’ll need to make is choosing a theme. But what exactly is a WordPress theme, and should you go for a free one or invest in a premium...