What’s SSL?
by Ginette Tessier | Getting Started, Website Maintenance and Security
What is an SSL Certificate and Do You Need One? If you’ve ever noticed a little padlock icon in the address bar when browsing a website, that’s thanks to an SSL certificate. But what exactly is an SSL certificate, and do you really need one for your website? Let’s...
Website Analytics: an overview
by Ginette Tessier | Getting Started, SEO and Performance
Website Analytics: What They Are and Why They Matter Website analytics help you understand who is visiting your site, what they’re doing, and how well your website is performing. But do you really need them? Let’s break it down. 1. What Are Website Analytics? Website...
What Are Plugins?
by Ginette Tessier | Getting Started, SEO and Performance, Website Structure and Content
What Are WordPress Plugins and Why Do They Matter? One of the reasons WordPress is so popular is its plugins—small pieces of software that add extra features and functionality to your website. But what exactly are plugins, and how should you use them wisely? Let’s...
The Basics of SEO
by Ginette Tessier | Getting Started, SEO and Performance
What You Need To Know About The Basics Of SEO (and I'm a poet and I didn't know it) Search Engine Optimisation (SEO) is all about making your website more visible on search engines like Google. But how does it work? And how can you improve your rankings? Let’s break...
What Should I Have On My Home Page?
by Ginette Tessier | Getting Started, Website Structure and Content
Your home page is the front door to your website—the first thing most visitors will see. Get it right, and they’ll stick around to explore. Get it wrong, and they’ll click away in seconds. So what should your home page include to make a strong first impression? Think...
What’s a Website Theme?
by Ginette Tessier | Getting Started, Website Design
What is a WordPress Theme, and Should You Use a Free or Paid One? If you’re building a WordPress website, one of the first decisions you’ll need to make is choosing a theme. But what exactly is a WordPress theme, and should you go for a free one or invest in a premium...
What Is DNS?
by Ginette Tessier | Domains and Hosting, Getting Started
What is DNS (and Why Does It Matter for Your Website)? If you’ve ever set up a website or registered a domain, you may have come across the term DNS. But what is it, and why is it important? What is DNS? DNS stands for Domain Name System, and it’s basically the...
Do I Need A Separate Email Service?
by Ginette Tessier | Getting Started
Do I Need A Separate Email Service? When setting up a business email, one of the biggest decisions is whether to use the email service provided by your web hosting company or go with a dedicated email service like Microsoft Exchange or Google Workspace (formerly...
Do I Need A Professional Email Address?
by Ginette Tessier | Getting Started
Do I Need a Professional Email Address? When running a business, first impressions matter. One of the simplest ways to build trust and professionalism is by using a business email address instead of a generic one like Gmail, Hotmail, or Yahoo. But beyond just having a...
Why Choose WordPress?
by Ginette Tessier | Getting Started
Why WordPress is the Best Platform for Your Business Website Choosing the right platform for your business website is a big decision. There are plenty of options—Wix, Squarespace, and even website builders from hosting companies like GoDaddy or 123-reg. These...