How to Choose the Perfect Domain Name for Your Website

Yeah, I’m gonna get a website!

Wait… what should I call it?

Said pretty much every business owner ever in the age of the internet.

Should it be the company name or your own name? Should you go for .com or .co.uk? What about one of those fancy new ones like .biz or .online? And what do you do if your first choice isn’t available?

There’s a lot to think about, so let’s break it down into the key points to help you choose the right domain name (and honestly, with the low and staying low prices we offer, you can afford to get it wrong at least once!).

1. Choosing a Great Domain Name

You want something that’s relevant, memorable, and not too easy to get wrong.

✅ Relevant: This could mean linking to your business name, personal name, or the service you offer.

✅ Memorable: People should be able to recall it easily. Alliteration can help, and so can making it directly related to what you do.

✅ Not too complicated:

• Avoid too many repeating letters (www.successshop.com could be confusing!).

• Keep it short and easy to type—long or hyphen-heavy domains lead to mistakes.

• Think about how it sounds when spoken aloud—does it make sense?

🚀 Pro Tip: If your first-choice domain isn’t available, consider small tweaks—like adding a relevant keyword or using a different extension.

2. Choosing the Right Extension

So, should you go for .com, .co.uk, or something else?

✅ .com – Still the ‘gold standard’ and the easiest for people to remember.

✅ .co.uk – Perfect if your business is UK-based and you don’t plan to operate internationally.

✅ Other extensions (.co, .biz, .online, .uk, etc.) – These can work, but some email systems still reject less common extensions, so proceed with caution!

🚀 Pro Tip: Many businesses register both .com and .co.uk to cover their bases. You can then set one to redirect to the other.

3. How to Get Your Domain

You’ll need to search for your chosen name through a domain registrar (like us at Get That Website Online!).

✅ Enter your preferred domain name and extension to check availability.

✅ If it’s taken, good registrars will suggest alternatives.

✅ Don’t feel like you need to buy every possible extension—for most businesses, one is enough!

🚀 Want to experiment with a search? You can use our domain portal to check availability and find your perfect domain.

4. What If Your Preferred Domain Is Taken?

Given the sheer number of websites, your first choice might be already owned—either in use or just sitting dormant, waiting to be sold for a high price.

Your options:

✅ See if the owner will sell – If it’s not in use, you can make an offer, but be prepared for inflated pricing.

✅ Try a different extension – If bestthingever.com is gone, check if bestthingever.co.uk is available.

✅ Use hyphens (sparingly!) – best-thing-ever.com could work, but avoid too many.

✅ Rework the name slightly – Add a location, industry keyword, or tweak the phrasing.

🚀 Struggling to find the right name? We can help brainstorm and secure a great domain that works for your business!

And Finally

Your domain name is an important part of your brand, but don’t overthink it—there’s almost always a good alternative available. Keep it relevant, easy to type, and memorable and you’ll be good to go!

Need help picking and registering your domain? Get That Website Online is here to make it easy.