Well, this could take a while…

But actually, Get That Website Online is all about making things simpler for you (and getting ‘website’ off your to-do list), so let’s keep it simple, shall we?

Aha. See what we did there?!

Yep, ‘simple’ should be your number one watchword for website design.

You can absolutely have complex functionality behind the scenes—bells, whistles, automation—the works. But when it comes to the design, it’s all about how it looks, feels, and performs for your visitors. Nothing else matters.

So what makes a website work well for them? Let’s break it down.

1. How It Looks

Your website’s appearance is shaped by colours, images, fonts, and layout. Here’s what to consider:

✅ Colours: Choose a minimum of two and a maximum of five. Typically, you’ll need:

• Text colours – Darker shades for readability (you can differentiate headings from body text).
• Hyperlink colours – These should contrast clearly with text to stand out.
• Accent/border colours – Used for highlights and visual interest.

✅ Images vs. Text:

• Will you use photos, illustrations, or a mix? Make sure you have the rights to use them! Sites like Pixabay or Stocksnap.io are great resources. Never lift images from Google.
• Keep text minimal on key pages—too much reading overwhelms visitors.

✅ Fonts & Readability:

• Choose fonts that are clear and legible for body text (headings can be more stylised).
• Minimum font size? 16pt for body copy.
• Stick to 1-2 fonts for consistency.

2. How It Feels

The feel of your site comes from a mix of its design + messaging. It’s not just about looking good; it’s about making visitors feel like they’re in the right place.

✅ Are you speaking your audience’s language?

• Use terms they recognise and relate to.
• Focus on how you solve their problems—not just what you do.

✅ Are you answering their key questions?

• Imagine explaining your business face-to-face—do the key points come across on your site?
• Does your tone of voice match your brand? (Corporate, professional, friendly, chatty?)

✅ Does it feel effortless to use?

• Easy navigation + clear messaging = happy visitors.

3. How It Performs

Looks and feel aside, performance is crucial. A frustrating website = lost customers.

✅ Navigation should be clear & intuitive.

• Is it obvious what visitors will find when they click a link?
• Avoid making people click too many times—two clicks to any important page is plenty.

✅ Every page should have a purpose.

• Ask: What does this page add to a visitor’s experience?
• How does it help build Know, Like & Trust with potential customers?

✅ Fast loading times matter.

• A slow site turns visitors away—optimise images and use good hosting.

🚀 GTWO websites make sure every page is easy to navigate, fast, and built with purpose—because if your site is confusing, visitors won’t stick around.

And Finally

A well-designed website isn’t just pretty—it’s clear, simple, and built for your audience. Keep things easy to navigate, say what matters most, and make it effortless for visitors to find what they need.

Need help designing a website that works? GTWO can make it happen!